Creative strategy and direction
Turning a loose ambition into a brief people can actually make.
Brief interpretation, narrative, concepts, creative territories, visual direction and presentations.
Services
Clear ideas, carried all the way through.
Senior creative judgement for work that needs to stay clear from the first brief to the final install. Bring us in for one part of a project, or the whole thing.
What we do
Creative project direction
Leading the project, the people and the client through to delivery.
Creative development, client leadership, approvals and production oversight through final delivery.
Embedded senior capacity
A senior pair of hands inside your team, for a season or a launch.
Freelance, fractional or white-label support as a Senior Creative Producer or Creative Project Director.
Artist and cultural collaborations
Finding the right artist and structuring a commission that's fair to both sides.
Artist commissioning, public art, cultural projects and artist-brand collaborations.
How we work
The job is to keep the point of the work intact as it passes through decisions, feedback and production.
Every project gets its own team. We draw on a network of creatives, producers, artists, fabricators, engineers and specialists, and bring in the people who are right for that brief rather than whoever happens to be on the payroll.
What stays constant is the thinking: communication-design rigour, strong visual judgement, and someone senior keeping the idea intact from first conversation to final install.
Projects range from focused creative engagements to international productions exceeding £2 million.
Recent work
All projects →
Rise and Shine
Lakwena Maciver · Piccadilly Circus, London · 2026
The Greatest Goal
Lorenzo Quinn · FIFA Fan Festival, Doha · 2022
Field of Dreams
Claire Luxton · Turbine Hall A, London · 2024
Clients and partners include
Hyundai · Apple TV · YSL Beauty · The National Lottery · Mastercard · Investec · Rosewood · InterContinental · Battersea Power Station · Coal Drops Yard
Includes projects delivered by Lucy Clarke in previous roles.
Guides
Thinking of commissioning an artist? Our guides cover what a commissioning strategy includes, how hotels and developers approach art programmes, and how a brief becomes a commission.
Read the guides →Contact
Replies within two working days.
Bring a brief, an early idea, or a project that needs a lead.