It's Not About Winning

A poem celebrating seven sporting Game Changers across four UK venues.

A public artwork commissioned for the National Lottery's 30th anniversary, celebrating seven people whose work changed British sport. Robert Montgomery's poem was translated into four site-specific installations: in the dressing rooms at Wembley Stadium, outside Principality Stadium, floating in the University of Stirling swimming pool, and across the boxing-ring canvas at the Ulster Boxing High Performance Centre in Belfast. The project launched in October 2024 with a reading by Clare Balding.

Delivered as Global Project Manager for MTArt Agency.